Why does the Lemon Balm taste differently than the previous formula?

We upgraded our lemon balm to a USDA Organic 10:1 Lemon Balm Liquid Extract, which means that it’s 2.5 times stronger than the previous lemon balm. We are committed to always upgrading our products whenever we can as we demand the very best quality and potency. So it’s now a 10:1 extract instead of a 4:1 extract but for the same price. I understand the taste is stronger and that’s because the formula is much stronger. It also means you can take less of this stronger one if you like, so it will last longer and you’ll get more lemon balm for your money. We recommend adding the liquid to water, juice or a smoothie if you don’t like the flavor as that will mask it well and makes it easy to take.