AN UNFALTERING DEDICATION TO INNOVATION
A mindset was born
A lifetime inventor and entrepreneur, Tom Dickson was innovating long before he built his first blender. Whether rigging his doorbell to open the front gate or outfitting go-karts with engines that took them past 80 mph, Tom's passion for tinkering and innovating goes all the way back to his childhood.
PIONEERING TOMORROW’S KITCHEN
We're not content to ride on our past innovations. At this very moment we're designing and engineering the next generation of kitchen technology.
WILL IT BLEND?
In October Will It Blend? debuted on YouTube. With just a $50 budget, five videos were created and posted online. Six days and six million views later, Tom was thrust into stardom. Today Will It Blend? is considered one of the most successful viral marketing campaigns of all time.
Tom has made dozens of media appearances, including The TONIGHT Show with Jay Leno, the TODAY Show, and The Discovery Channel. The series has won a number of awards, including a Clio award and .Net's viral video campaign of the year.
In-counter blender
Tom invented his first stand-alone blender. The ICB (In-Counter Blender) was the most powerful commercial blender available and experienced phenomenal popularity among restaurants and eateries. Its success became a turning point for the company because it allowed us to provide equipment to both retail and commercial users.
The In-Counter Blender gave a clean profile to the blender. All you saw was the jar and the touchpad, while the sound from the blender was captured in the cabinet.
Wildside+ jar
Over Memorial Day weekend, Tom invented the WildSide jar to satisfy commercial customer needs. Now known as the WildSide+ jar, it blends twice as much in half the time, compared to other jars on the market.
The WildSide+ jar is the most coveted jar in the industry. With its fifth side and 4-inch blade, it's like taking a sledgehammer to a frozen strawberry festival. Strawberries pulverized in seconds!
ALL THE DIFFERENCE
At Blendtec, one of the things that keeps us inspired is seeing how our products make a difference in others’ lives. Hearing the stories of tube-fed babies, people with health issues or those with weight-loss goals encourages us to continually work hard. Read their stories and see how Blendtec makes all the difference in their lives.
POWERFULLY INNOVATIVE
There's a reason Blendtec is called The World's Most Advanced Blender. With technology to make blending simpler and more effective, Blendtec is the ultimate tool for helping you Feed Your Passion™.
